Don’t Assume Nothing: Sales Enablement Insights w/ Jonathan Ashkenazi

Yes, they picked up the phone. But that doesn’t mean they actually want to talk to you — or that they have time right now.

Make this your motto: Don’t assume nothing.

In this episode, I interview Jonathan Ashkenazi, Head of International Sales Development at Guardicore, about “Don’t assume nothing.”

What we talked about:

Conscious selling & the triangle of fit

Dos and don’ts of cold calling

The right response to “Now’s not a good time”

Changes in the sales enablement space

Check out these resources we mentioned during the podcast:

Conscious Selling

The Sales Development Playbook by Trish Bertuzzi

For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.