Sign up to save your podcasts
Or
Share Don’t Attack Your Buyer’s Castle: Get Yourself An Invitation To Go Inside
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Don’t Attack Your Buyer’s Castle: Get Yourself An Invitation To Go Inside
Buyers feel like they are under attack from marketers’ constant emails and messaging, so they're essentially digging a moat for protection. They’re unsubscribing, deleting and ignoring anything that isn’t radically relevant to them. One of the things we have learned from history is that you cannot siege a moated castle head-on. Under difficult marketing circumstances, you do not take castles by force. All castles can be entered with a drawbridge. Instead of trying to force your way into the castle, try earning the attention of your buyer to actually get invited inside.
In this episode, co-hosts Klaudia Tirico and Kelly Lindenau play back Baer’s insightful and memorable keynote speech at B2BMX in Scottsdale, where he explained the three drawbridges to gain buyer trust.
RELATED LINKS
- Register for #B2BMX: Next-Level ABM in June
- Learn more about Jay Baer
- Learn more about Convince & Convert
View all episodes
By Demand Gen Report
5
66 ratings
Buyers feel like they are under attack from marketers’ constant emails and messaging, so they're essentially digging a moat for protection. They’re unsubscribing, deleting and ignoring anything that isn’t radically relevant to them. One of the things we have learned from history is that you cannot siege a moated castle head-on. Under difficult marketing circumstances, you do not take castles by force. All castles can be entered with a drawbridge. Instead of trying to force your way into the castle, try earning the attention of your buyer to actually get invited inside.
In this episode, co-hosts Klaudia Tirico and Kelly Lindenau play back Baer’s insightful and memorable keynote speech at B2BMX in Scottsdale, where he explained the three drawbridges to gain buyer trust.
RELATED LINKS
- Register for #B2BMX: Next-Level ABM in June
- Learn more about Jay Baer
- Learn more about Convince & Convert