In today's episode, I chat with Sachin Singh, Fractional CMO at Cocorick, about building dedicated LLM products for B2B SaaS companies that give them a competitive edge over rivals—while running a lean GTM operation that uses AI orchestration to do the work of an 8-10 person team with a fraction of the headcount. 

We explore his webinar attendee campaign where he pulled a list of 346 companies that had attended the same online event, enriched them in Clay, and used the shared attendance as the icebreaker—hitting a 40% positive reply rate simply because the commonality made the outreach feel like a warm conversation rather than a cold one. Sachin breaks down his philosophy that strategy always comes before tooling, SOPs should be built for every step of the GTM process including appointment setting and FAQ management, and that once your SOPs are detailed enough the next person executing them doesn't have to be human—it can be an AI agent. He also draws on his time at Turing, where a 40-person team did everything manually, to make the point that if you haven't done something by hand first, you won't know what to automate or where the errors will accumulate—which is exactly why most end-to-end AI SDR deployments fail. His prediction: operations will be fully automated, but client-facing and cognitive roles will remain human territory for the foreseeable future, and companies that try to automate the human-to-human connection will be at a disadvantage. Sachin shares his path from an MBA at Banaras Hindu University to handling email deliverability and inbox management at Turing, to learning appointment setting and data enrichment fundamentals at ColdNC in the Netherlands under a founder who invested deeply in his growth, to his current CMO role at Cocorick while also pursuing a doctoral program in AI. His advice: learn LinkedIn and Gmail community guidelines cold, nail your technical infrastructure foundations, and always start with strategy—the tool is just how you execute it. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:20) What Cocorick Does: Dedicated LLM Products for B2B SaaS 
(01:45) Webinar Attendee Campaign: Shared Context as Icebreaker Hitting 40% Reply Rate 
(03:14) Running a Lean GTM Org: One Person Doing the Work of Eight 
(05:10) Why Manual Experience First Makes Automation Actually Work 
(06:32) Why End-to-End AI SDR Deployments Fail: Automating Before Understanding 
(07:22) Building SOPs for Every GTM Step So AI Agents Can Execute Them 
(08:07) Sachin's Journey: Turing to ColdNC to Cocorick 
(09:55) Learning the Fundamentals Under a Founder Who Invested in His Growth 
(10:48) Future Predictions: Operations Fully Automated, Human Touch Stays in Client-Facing Roles 
(12:16) Advice: Strategy First, Tool Second, and Know Your Infrastructure Foundations

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