Today Skip brings you an episode packed with useful information to make 2025 more productive and profitable. He is joined by Alayna Gardner, Director of Revenue at LodeStar Software Solutions, and they discuss the exciting news of LodeStar starting a title company called SettleWise, and her role in sales and marketing. 

She and Skip dig into the value of trade shows, effective networking strategies, the importance of customized outreach, the significance of balanced trade show participation, and the impact of maintaining a clean, targeted email database. Alayna also shares insights on LinkedIn content creation and the need for more diverse voices in the mortgage industry.