Don’t be a selfless startup How WeWork and MoviePass created great value for everyone except themselvesOne of the enduring truths of big companies is that they aren’t innovative.

They are “innovative” in the marketing sense, but fail to ever execute on new ideas, particularly when those ideas cannibalize existing products and revenues.

So it often takes a real competitor to force these incumbent, legacy businesses to evolve in any meaningful way.

Usually that change leads to disruption, in the classic way that Clayton Christensen describes in The Innovator’s Dilemma.

Unfortunately, real life isn’t so easy, as WeWork and MoviePass have shown us over the past few years. | To read full story, visit https://startuparound.com/read/1579041007.42991/Don’t-be-a-selfless-startup-–-TechCrunch?ref=audio_experience