How do you turn casual browsers into loyal app users?

In this episode, Nick Ippel, Director of Partnerships, MoEngage sits down with Reed Kuhn, Head of Business Strategy, Branch.

Reid shares his unique "macro view" on user acquisition, revealing the common mistakes brands make, why metrics like Average Order Value can be misleading, and how to master the long game of customer lifetime value.

Tune in for actionable strategies from brands like Spotify and Starbucks to boost engagement and drive real growth!