As electric co-ops balance affordability and reliability, how should they price electricity? CoBank’s Teri Viswanath and Tamra Reynolds consider evolving rate design with respected author and renowned energy economist Dr. Ahmad Faruqui, and Allison Hamilton, director of rates and market design at NRECA. Then they follow with two co-ops’ very different but fascinating rate journeys, speaking with Mark Johnson, general manager of Flathead Electric Cooperative, Kalispell, Montana, and Ed VanHoose, president of Federated Energy Services Cooperative in Ohio.