This week I want to encourage everyone to go behind the boost button and have a look at Facebook's Ads Manager console.

I want you to poke around. I want you to try and break it, because the power that this console holds compared to that boost button is beyond compare. I wanna show you this little button, and I'm gonna put up it in a screen shot.

This little toggle, when highlighted blue, means that it's active. When you change it from blue to grey, it means it's inactive. So what this means is muck around. Try to create an ad. Go all the way to the end. And if you hit publish and then decide you don't want to run that ad again, all you need to do is to click that little toggle from blue to grey, and your credit card won't be charged. And if your credit card is being charged and you stop the ad campaign by changing it from blue to grey, your credit card will no longer be charged.

So what have you got to lose? Get in there, click around, break it. And when in doubt, change that little toggle from blue to grey. Until next week.