In this episode, Dana Rodio, director of marketing and branding for Nassau Candy, offers her insights into the up-and-coming consumer group, Generation Alpha. Rodio talks about the consumption and media trends driving the habits of Gen Alpha kids, who have been bombarded with messaging and media from an early age.

She also discusses how Nassau approaches appealing to them, and what any food and beverage company should pay attention to when it comes to drawing them to their brands.