I was listening to a podcast by Gary Vaynerchuk this morning as he was giving a keynote speech and he mentioned the term "fake math" to define a concept related to marketing and advertising but it stuck me as being completely appropriate for entrepreneurs and business owners. #fakemath tends to be a real problem for businesses that generate less than $25,000,000 in gross revenue. What I mean by #fakemath is the difference between what a business expects to make or achieve and what they are actually making and achieving. Listen now to see if your business is a victim of #fakemath.

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