If your marketing looks like everyone else’s… you become everyone else.

Brands like Nike and Coca-Cola don’t try to speak to everyone. They know exactly who they’re talking to and their message reflects it.

So ask yourself:
 Who is my ideal client?
 What do they care about?
 Does my marketing actually speak to them?

Clear message = magnetic brand.
 Generic message = generic results.

Stop copying. Start positioning.