Write Medicine

Don't Be Kodak: Future-Proofing Your CME Strategy

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In this episode of Write Medicine, I speak with Ginny Jacobs, Principal of Quality Catalyst Group, about the necessary disruption happening in continuing medical education (CME). Drawing from her recent co-authored Almanac article, Ginny discusses four major shifts in the field and what they mean for CME professionals.

Four Major Shifts in CME:
  • Increased use of technology, including artificial intelligence
  • Evolution in the science of learning and cognitive load
  • Technology utilization for clinical practice relevance
  • Development of adaptive and collaborative models across disciplines

    • Key Takeaways:
    • Data collection and analysis remain significant challenges for many CME organizations
    • The importance of "unlearning" outdated approaches while maintaining what works
    • Strategic alignment with organizational priorities is crucial for success
    • The field must evolve from episodic learning to sustainable, data-driven approaches

      • Looking Ahead:
      • Need for more systematic professional development in CME
      • Importance of collaboration to avoid common challenges
      • Focus on creating nimble educational systems with robust assessment
      • Emphasis on critical thinking and practical application


        • Resources

        Jacobs G, McGowan B, Paynter N, et al. Necessary Disruption 2.0: A Continuing Education Call to Action. Alliance Almanac. Nov 18, 2024.

        Alliance Annual Conference, January 8-11, Gaylord Palms Resort, Orlando, FL.

        Mentioned in this episode:

        Alliance Almanac



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        Write MedicineBy Alexandra Howson PhD
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