The Devil Wears Prada is back—and we're talking about the ultimate comms campaign. In this episode, we break down why the Devil Wears Prada sequel is more than just exciting news for fans — it’s a perfect case study in nostalgia-driven marketing, cultural timing, and strategic storytelling.

From TikTok teasers to audience trust, we explore how this sequel captures the intersection of fashion, media, and pop culture — and why doing PR for a film like this is the dream job for any communications pro.

Whether you’re a fan of the original film, a PR strategist, or just someone who lives for the drama of a well-executed reveal… this one’s for you.