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Don’t Be “The Best” – Be “The Only”
Being seen as “the only” person in a particular field or sector is a great strategy for getting people to stay with you, whereas pursuing an approach where you want to be seen as “the best,” is more likely to result in disappointment.
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By Mark Masters | Helping businesses embrace a content marketing approach to own the spaces that are theirsBeing seen as “the only” person in a particular field or sector is a great strategy for getting people to stay with you, whereas pursuing an approach where you want to be seen as “the best,” is more likely to result in disappointment.