The California Consumer Privacy Act goes into effect January 1st, 2020, but what does this mean? This episode we address what CCPA is, how it is challenging businesses and the customer experience today and in the future, and what you can do to prepare.

Presented by The Future of Customer Engagement and Experience, providing thought leadership and analysis on topics both consumer-facing and business-to-business, from sales, marketing, customer experience, data management, and more.