Coaches, physios, nutritionists - many people are involved in helping athletes achieve sporting success. But how important is it to have a good hype man? Well, the US Bobsleigh and Skeleton team have signed a very high profile hype man.

Flavor Flav, the co-founder of Grammy-winning hip hop group Public Enemy, will support the team at the Winter Olympics next year. He's also sponsoring the group. It's not the first time the 66 year-old has been involved in sport - he performed the same role for the United States Water Polo squad at the 2024 Paris Olympics.

We hear from Flavor Flav after he tried his hand at the skeleton - a headfirst sliding event where athletes can reach speeds exceeding 80mph

Two-time Winter Olympic snowboarder, Aimee Fuller, tells Mani Djazmi that having a hype man in Milan and Cortina can only be a good thing for the Games and winter sport as a whole. Boxing pundit and broadcaster, Steve Bunce, says it's role that's been used in boxing for years - most notably between the great Muhammad Ali and his "hype man" Drew Bundini Brown.