As more brands look to modernize outdated ecommerce technology stacks, the saying "If you build it, they will come" inspired by the movie "Field of Dreams" seems like a worthy goal. But if you don't build it correctly, you could do more harm than good. Roland Oberdorfer, managing partner for diconium US, Inc., has helped brands worldwide construct best-of-breed ecommerce solutions that drive revenue and are well-positioned for the future. Listen as he shares best practices, and some fun news about the future of diconium.

Note: This episode was recorded in person prior to COVID-19 stay at home orders.