Back in Ep. 912 (http://bit.ly/3dz0uum) I suggested that you can't sell anything to anyone.

The decision to buy is theirs.

All you can hope to do, is to help them buy.

Along a similar vein, Gary Vaynerchuck says you shouldn't bother trying to sell the unsellable.

There's no point wasting your time trying to convince someone to buy your thing.

Much better you direct your efforts to those that are ready, willing and able to buy from you.

#buyingandselling #sellingskills #salesadvice