In today's episode, Sean and I discuss a book that might blow your mind.

We also discuss real estate marketing (And lead generation) through the lens of not breaking the chain. 

Often in marketing, we're very concerned with the short term results. This is helpful in some aspects of life. But in real estate marketing, the feedback loops are often a lot longer than we expect. 

This causes most agents to get discouraged about the results and quit. 

We discuss how to overcome this and more...