On the episode, Todd and I have a great discussion around best practices & tips for OEMs and wholesale distributors to maintain brand integrity as they integrate dealing more directly with the day to day consumer vs. the usual B2B buyer or procurement professional.

On the episode, Todd and I have a great discussion around best practices &amp; tips for OEMs and wholesale distributors to maintain brand integrity as they integrate dealing more directly with the day to day consumer vs. the usual B2B buyer or procurement professional.

Don't Break Your Brand: Maintaining Brand Integrity for Manufacturers who Go Direct-to-Consumer

Welcome to the Freight Project Podcast! Cerasis is excited to bring expert voices from around the world in the supply chain, logistics, transportation, and freight to give you unique insights into what it takes to effectively optimize your supply chain so that you may reduce costs and increase efficiency. You’ll hear from experts here at Cerasis but also experts in the fields of transportation technology, warehouse management, yard management, supply chain technology, carriers, shippers, and more! We hope you enjoy the Freight Project podcast. You can subscribe and find this podcast on Apple iTunes, Google Play, Spotify, Soundcloud, and iHeartRadio! We’ll publish every Tuesday right on the Cerasis blog and Freight Institute. We hope you enjoy!

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Don't Break Your Brand: Maintaining Brand Integrity for Manufacturers who Go Direct-to-Consumer

Don't Break Your Brand: Maintaining Brand Integrity for Manufacturers who Go Direct-to-Consumer