Before you spend hours building out your online course, take a step back—because there's a smarter way to launch. In this episode, Cassandra shares four powerful reasons why pre-selling your course before building it can save you time, money, and creative energy. Packed with relatable mom-life stories (yes, we're talking stockpiles of baby wipes), this episode offers a mindset shift for anyone ready to create a course that sells and supports transformation.

Key Takeaways

• Don't assume you know what your audience wants—pre-selling reveals the real language and pain points.
• Perfectionism paralysis is a sneaky form of procrastination—launching before you're "ready" gives you momentum.
• Co-creation leads to better courses—early buyers help shape content that resonates and works.
• It's less risky to validate before you build—avoid burnout and wasted time by testing the waters first.

Timestamps

02:42 – Reason 1: You might not know what your audience really wants

04:54 – Reason 2: Perfectionism = procrastination

06:33 – Reason 3: Pre-selling = opportunity to co-create

09:18 – Reason 4: Avoid high risk & burnout

17:32 – Pre-selling is not lazy—it's strategic

18:36 – Final takeaway: Grow as you go

What's Next

• 👉 Subscribe or follow Unlock Course Creation on your favourite podcast app so you never miss an episode.
• ✉️ Join the newsletter for bonus tips, early updates, and exclusive sneak peeks: cassandrameszaros.ca/email
• 🎧 Catch up on foundational episodes about course promise, outlining, and beta launching to support your pre-sale strategy.