Don’t Build the Cage You’ll End Up Trapped In

Designing a Business That Runs Without You

What happens when the business you built to give you freedom becomes the thing that traps you?

In this Brand Mixology episode, I sit down with award-winning business mentor and four-time Business Mentor of the Year Christine Nicholson for an eye-opening conversation about freedom, fear, and designing a business that doesn’t rely on you to survive.

We dive into:

• The three types of exits every founder faces — and why only one involves selling
• The real-life story of a founder whose sudden death exposed the danger of owner dependency
• How ego, fear, and control quietly sabotage your business growth
• The psychology behind delegation and why systems don’t stifle creativity — they enable it
• Christine’s simple but powerful mantra:Think. Then take action.

It’s a deeply human and practical conversation about creating freedom by design, building true business value, and letting go before it’s too late.

👉 Stay to the end to hear the one thing Christine puts on ice — and the mindset shift every founder needs to make.

More About Christine

You can find out more about Christine on her website https://christinenicholson.co.uk/ and connect with her on LinkedIn.

More About Brand Mixology

You can find out more about how Brand Mixology works on our website www.brandmixology.co and connect with me, Claire, on LinkedIn.