https://www.youtube.com/watch?v=_xeo_ElLpaQ&feature=youtu.be

Part 31 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Don't buy ads before hearing this.

Hi, I'm Brian Pombo, welcome to Brian J. Pombo Live.

Why am I warning you not to buy ads, it's because you could spend a whole lot of money waste a whole lot of money on advertising, on paid advertising that doesn't need to be wasted. Okay.

And it all comes from knowing. I mean, there's a whole bunch of things you got to know about writing ads. But one of the main things is the importance of a good headline.

If you haven't thought long and hard about a good headline, then now is the right time.

And you're in the right place, because this is a series of videos that we've done, all the way up until now. And for more videos after this, we are covering the 35 proven formulas for writing headlines, as written by john caples, in his book tested advertising methods, so go back, rewatch the videos that we've done up until now, and listen to the one that I've got here for you today.

This is a formula you could use to write headlines to attract more people get more people clicking on your stuff, get more people watching your stuff, whatever your advertisement is, it's important that people follow along with the process, right?

The only way they're going to do that is if they're intrigued, the only way they're going to be intrigued is if you write a really powerful headline. And this is a great one that you'll see quite a lot out there. This is number 31 out of his list of 35. He says warn the reader to delay buying.

You've seen this I know you have just like in my title. Here, most headlines urge you to buy something. Therefore a headline advising don't buy is an effective stopper.

So here's examples. So the reason why is that, that whole concept of having a pattern interrupt, right. So here's some examples. By no desk, until you've seen the new all steel executive. Read this before you order your zoysia grass.

Don't buy car insurance until you've read these facts.

By no more soap until you've tried amazing new blank name of brand.

That's the idea is just putting it out there and getting people to not do something telling them not to do something as opposed to do something will stop them right in their tracks.

And you've seen these, hey, don't look at this until you've seen this. Don't buy this until you take a look at this. These to this day. It's a very common tactic when writing headlines, and it's something you should take into account. It's a very simple process.

And all of these all 35 are extremely simple little tips. But they can really improve your game if you practice them on a regular basis.

It's easy to practice them when you're doing organic content when you're putting stuff out there and you're not having to pay for it. That's a great way to be able to sharpen your skills as far as this goes and see which ones really appeal more to your audience or don't appeal to your audience.

Then get really good at doing more and more of those. Not that you want everything to sound identical. But when it comes to advertising, people probably aren't seeing Enough of your stuff anyways. So you can stand to repeat yourself more often than you probably think you can. Hey,