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When your creative practice takes off, your inclination will be to hire other designers to lighten your load. This sets off a chain reaction. Soon you'll find yourself consumed with managing projects more than doing creative work. And you'll feel the pressure to keep work coming in. If you prefer creative work over business management, you'll need to hire someone. But should it be for sales, or for client service?
By Eric HolterWhen your creative practice takes off, your inclination will be to hire other designers to lighten your load. This sets off a chain reaction. Soon you'll find yourself consumed with managing projects more than doing creative work. And you'll feel the pressure to keep work coming in. If you prefer creative work over business management, you'll need to hire someone. But should it be for sales, or for client service?