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When it comes to entrepreneurship, there is a lot of misinformation about what it takes to get results. Unfortunately, host Brandon Cockrell has seen too many great entrepreneurs give up due to unrealistic expectations. In today’s episode, Brandon discusses the biggest mistake people make when starting a business.
According to Brandon, the number one mistake new entrepreneurs make is having unrealistic expectations. While there are examples of overnight successes, Brandon explains that most businesses need at least a year of hard and consistent work before they reap the benefits. In reality, the only way to keep your business running is to be committed to your success in the long run.
Tune into this week’s episode of Fail Fast to Success to learn more about the importance of long-term commitment, trusting the process, and creating a feasible strategy so you can build your business around realistic expectations and increase your chances of success.
Quotes:
• “There has been so much false information and expectation setting whenever it comes to what it really takes to get results whether that's with sales, building your actual business, or building your brand. And it's making owners and executives quit before they get over that hump.” (01:29-02:01)
• “You have to have long-term commitment if you want to have success.” (07:26-07:30)
• "Sometimes the return doesn't necessarily mean revenue whenever you're building your business up.” (09:44-09:50)
• “When you lack cash and time, that's where you really have to come up with a strategy based off on the budget that you feel comfortable with for one year.” (12:40-12:51)
• “If you are not on the platforms your audiences are, it's going to be almost impossible to get in front of them.” (17:12-17:20)
• “If you go into business with a short-term mindset, short-term budget, and short-term expectations, you're setting yourself up for failure and you’re just going to waste your money.” (18:17-18:28)
Links:
https://www.facebook.com/linchpinsales/
https://www.instagram.com/linchpinsales/
linkedin.com/in/brandon-cockrell-0b66a02b
linchpinsales.com
Podcast production and show notes provided by HiveCast.fm
When it comes to entrepreneurship, there is a lot of misinformation about what it takes to get results. Unfortunately, host Brandon Cockrell has seen too many great entrepreneurs give up due to unrealistic expectations. In today’s episode, Brandon discusses the biggest mistake people make when starting a business.
According to Brandon, the number one mistake new entrepreneurs make is having unrealistic expectations. While there are examples of overnight successes, Brandon explains that most businesses need at least a year of hard and consistent work before they reap the benefits. In reality, the only way to keep your business running is to be committed to your success in the long run.
Tune into this week’s episode of Fail Fast to Success to learn more about the importance of long-term commitment, trusting the process, and creating a feasible strategy so you can build your business around realistic expectations and increase your chances of success.
Quotes:
• “There has been so much false information and expectation setting whenever it comes to what it really takes to get results whether that's with sales, building your actual business, or building your brand. And it's making owners and executives quit before they get over that hump.” (01:29-02:01)
• “You have to have long-term commitment if you want to have success.” (07:26-07:30)
• "Sometimes the return doesn't necessarily mean revenue whenever you're building your business up.” (09:44-09:50)
• “When you lack cash and time, that's where you really have to come up with a strategy based off on the budget that you feel comfortable with for one year.” (12:40-12:51)
• “If you are not on the platforms your audiences are, it's going to be almost impossible to get in front of them.” (17:12-17:20)
• “If you go into business with a short-term mindset, short-term budget, and short-term expectations, you're setting yourself up for failure and you’re just going to waste your money.” (18:17-18:28)
Links:
https://www.facebook.com/linchpinsales/
https://www.instagram.com/linchpinsales/
linkedin.com/in/brandon-cockrell-0b66a02b
linchpinsales.com
Podcast production and show notes provided by HiveCast.fm