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what most buyers think house hunting is:
You walk in…
you feel it…
and you just know.
But here’s the truth.
The feeling you get walking into a house is usually not about the house.
It’s about:
Lighting
Smell
Furniture
Paint colors
Cleanliness
And staging
You’re reacting to presentation — not the property itself.
And presentation is temporary.
The layout, location, and structure… those are permanent.
So the goal isn’t to remove emotion.
The goal is to make sure emotion doesn’t override logic.
By Joseph Carbonarowhat most buyers think house hunting is:
You walk in…
you feel it…
and you just know.
But here’s the truth.
The feeling you get walking into a house is usually not about the house.
It’s about:
Lighting
Smell
Furniture
Paint colors
Cleanliness
And staging
You’re reacting to presentation — not the property itself.
And presentation is temporary.
The layout, location, and structure… those are permanent.
So the goal isn’t to remove emotion.
The goal is to make sure emotion doesn’t override logic.