https://www.youtube.com/watch?v=JMOiARyty8A&feature=youtu.be

What does two dogs, snow and an almost 2-year old have to do with your business?

Well hit the play button and findout!

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Transcription

Don't feed them snowballs.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

The whole title of today's episode is based off a situation that I had earlier today with my family. So if you follow along with these episodic adventures, you'll realize that on Saturdays, I usually have a full workday and Sundays, I spend all day with the family just regardless, we just for the most part, all business usually takes the backseat.

Well, this Saturday, we did a little switcheroo because Kate's friends, were having a bunch of people over at their house, which is quite quite a ways away from here. And they were going to have a big snow day where the kids can go play in the snow. So I've got three kids. And we all went out today and I traded. Today set being Saturday, for typical Sunday, tomorrow, I'm going to be doing more work than I do on on most Sundays. So fast forward, we're out there playing in the snow.

Some folks have their dogs along with them. And we're eating or eating lunch, and just kind of little picnic type thing. And my youngest son who's just just he's almost two years old. And he's he's sitting there eating, he doesn't quite. He gets things, but he doesn't know how to communicate perfectly, doesn't really speak all that well.

And so he, it's funny, try to communicate things to him and seeing how his mind works and so forth and he was eating eating some food. And then the dogs came up, and they're trying to find the food that he had already finished.

And they're kind of their kind of sniffing around his hands and everything else. He had some snow in his hand. But it was in the same hand that he also had some food, he had some food leftover in it, and it was probably sitting there on his glove, and the dog comes up, he's licking his hand and everything you could see what he ended up thinking is the dog wanted the snow.

So from that point on, he kept trying to feed snow to the dogs, the dogs would come around and pick up a whole snowball and try to feed it to the dog.

So what's this have to do with you? What's this have to do with business?

I thought it was hilarious, because so many I mean, it was instant. As soon as he was doing it, I saw the mentality behind it. I'm like, Boy, that's familiar. Because as business owners, what we tend to do is we tend to think we know what the customer wants. And we start, we start developing our entire world around one reaction, or a just a handful of reactions to something that we did.

We think that it's about one thing, when really it's about something else and so we try to feed snowballs to people, when the dogs didn't have any interest in the snow whatsoever.

They're surrounded by snow, they can eat the snow anytime they want, why would they need it, this little kids and they wanted the food that was in his hand. They don't want the frozen water.

A lot of times we're out there presenting frozen water to people who have no interest whatsoever in what we're providing them. But we think because we saw some reaction at some point, maybe not even from us, but from somebody else, we think that their desires for this.

So here's what it all comes down to what you have to do is k...