As physical therapists, we’re constantly upgrading our knowledge about the latest treatments, getting the latest and greatest new equipment, obtaining new certifications, etc. to be the best clinicians we can be.

It makes sense that we tend to have this attitude towards our online presence!

However, sometimes it doesn’t make sense to get every new upgrade, switch to the newest platform, or add every new widget that comes out to improve our PT clinic websites.

If your website is working for you and meeting the needs that you have it working for, why bother changing it?

This week, a client of ours posed a question about upgrading one of his PT business’ websites. We came to the conclusion that because it was doing everything he needed it to do, and he was happy with its success, that it isn’t necessary to upgrade it.

Sometimes upgrading your website can have negative effects for SEO or Google ranking.

The most important thing to remember when it comes to your PT website is that if it works great, it might not need to be fixed. If there’s something that can be improved on or isn’t working, that’s when you can make those changes.

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*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, PT website, women owned business, cash based physical therapy, build a website, how to build a website, how to make a website, business growth, personal growth, SEO, SEO rankings, website SEO, search engine optimization, Google my business, Google maps, Google search, traffic, increased traffic, website traffic, blog writing, content creation, blogs, blogging, consistent content, lead generation marketing funnel, lead generation marketing campaign, lead generation marketing tools, lead generation marketing strategy

*~* ABOUT

Hello everyone! My name is Christine Walker, and I help PT business owners worldwide TRANSFORM their websites for PATIENTS and MORE PROFIT. You can visit my website to learn more here.

👉 Get a copy of my book FREE: https://bit.ly/2CCw3n7