The number one take away from this video is - when you join Tik Tok and it asks you to follow 'suggested contacts' - don't do it. They mean well by allowing you to connect with people you already know. But I've found that the less people you really know in life that you are connected to, the more creative and willing you are to risk it for the biscuit if you like and put content out there that you wouldn't normally do.

It's the perfect mix for finding your true self and wanting carve out a niche of your making. I started out doing the typical, routine dance videos, which by the way were fun and good exercise (especially during self-isolation). However I evolved to skits that I found funny myself and now I am really leaning into some value add content - how to use LinkedIn as a professaionl platform. There's businesses who are seeing the real value now and jumping in to grab some of the attention that is currently on the platform.