While waiting at the port in Brač, Croatia, on my way to Split and then Zagreb, I found myself reflecting on something we often overlook — customer reviews. After a few amazing experiences, from a private boat charter to a mountain e-bike ride, I realized just how intentional the local businesses were about asking for feedback. They didn’t wait for an email or text later; they asked right there, face-to-face, while the experience was still fresh. It was a reminder of how powerful and necessary reviews still are in today’s world of marketing and customer retention.

00:00 – I share a quick story from my travels through Croatia, where both a boat charter and a mountain bike rental stood out for how they requested reviews.

00:40 – I discuss how each company’s approach — one via text, one in person — made me think about how often businesses miss out on valuable feedback simply by not asking.

01:15 – I explain why reviews are still one of the strongest tools for customer service, retention, and prospecting, and why there’s no such thing as a “bad” review when you use feedback to improve.

02:14 – I wrap up with a challenge: make reviews part of your ongoing business process. Ask for them, monitor them, and use them to strengthen your model.