A printer is only as good as its ability to print. That makes the supplies and consumables, like labels, paper, printheads, and more, critical components for a total printer solution and an opportunity for resellers to make steady recurring revenue! BlueStar’s Jessica Kroth, who has over 15 years of experience and a passion for the topic, shares her tips with us this week. How much profit can be gained from supplies vs. hardware alone? What risks do VARs and their customers take when buying supplies from third parties or online retailers? How does selling supplies give you a competitive advantage? It’s the podcast you may want to print out and tape to the wall for reference!

#VARValue — How does BlueStar make it easy for VARs to generate recurring revenue from their customers' printer needs? 

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