As technology continues to evolve, it's important for businesses to stay up-to-date with the latest tools and platforms. In the world of web analytics, this means making the switch from Google Analytics Universal to the new and improved Google Analytics 4. As you may already know, Google Analytics Universal is being phased out and will stop processing new data on July 1st, 2023. This means that it is essential for you to upgrade to Google Analytics 4 by then to ensure that your website continues to track and analyze data accurately. What's different about GA4 compared to Universal? For starters,...

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