People put a lot of focus on followers - the number of people on our social accounts - as proof of success. But I think it's more important to concentrate on delivering solid content that connects with our target audience and inspires them to engage and share. Maybe it's because I don't enjoy social media, but I do believe organic growth is possible, and often more meaningful. For me, if even one person resonates with my message, I consider that a success.

01:06 What follower count can means for podcasters, YouTubers, IG posters and bloggers

01:39 Looking for validation in the numbers

02:12 My goal is to develop meaningful connections with other business owners

02:58 Share helpful tips, strategies, images and videos - don't make it all about selling

03:15 Don't be afraid to mix it up with some non-business posts to show who you are

04:15 Growth can be slow - it takes time to build and maintain the right audience

04:58 Sometimes we expect too much too fast. There's no set amount of time that is "right."

05:14 Take the wins when you get them. When anyone connects with your post, you've accomplished something.

05:42 Take a minute to tell people when you like what they're doing. That feedback matters. We should support each other.

06:35 Keep doing good work, share when you’re inspired to share, and keep being true to who you are. That’s what really matters.