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🔆 Don't Go Dark—John Sculley's Advice to Marketers in Perilous Times
In this Rick and Quick episode, the Ricks talk about some new advice from John Sculley, the former CMO of Pepsi and Apple, on brand marketing in an unprecedented business environment.
Brought to you by Taskin, the first name in stylish, premium-quality travel gear.
👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: http://ow.ly/eiQw30qV60c👐🏻
IN THIS EPISODE
📣Rising to the Pepsi Challenge–and shining up a struggling Apple (at :20-seconds)
🌘Your brand: Shining Bright–or Getting Eclipsed? (at 1-minute, 11-seconds)
🥰Building Brand Loyalty (at 2:15)
👁Out of Sight, Out of Shopping Cart (at 2:53)
🏄🏻♂️Coasting on Famous Old Campaigns…(at 3:36)
😳…Or Getting Crushed by Them…(at 4:09)
📈…Or Getting Ahead of the Curve (at 5:33)
Approximately 6-minutes, 15-seconds. For US audiences.
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By Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing, Media, Tech & Pop Culture
4.9
1515 ratings
In this Rick and Quick episode, the Ricks talk about some new advice from John Sculley, the former CMO of Pepsi and Apple, on brand marketing in an unprecedented business environment.
Brought to you by Taskin, the first name in stylish, premium-quality travel gear.
👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: http://ow.ly/eiQw30qV60c👐🏻
IN THIS EPISODE
📣Rising to the Pepsi Challenge–and shining up a struggling Apple (at :20-seconds)
🌘Your brand: Shining Bright–or Getting Eclipsed? (at 1-minute, 11-seconds)
🥰Building Brand Loyalty (at 2:15)
👁Out of Sight, Out of Shopping Cart (at 2:53)
🏄🏻♂️Coasting on Famous Old Campaigns…(at 3:36)
😳…Or Getting Crushed by Them…(at 4:09)
📈…Or Getting Ahead of the Curve (at 5:33)
Approximately 6-minutes, 15-seconds. For US audiences.