Create a streamlined and professional streaming experience before you even start streaming with Checklists!
In this episode of The Video and Livestreaming Show, Sam Proof and John Lacey will talk about producing your own livestreaming checklist.
* Planning and scheduling
* Promotion
* Going Live
* After The Show
It's easy to think it's just a matter of hitting the GO LIVE button, but the truth is there are a lot of components when it comes to having a successful live show.
If you're a small team, or even a team of one, you will wear a lot of different hats and have a number of different roles.
Your individual process will likely be different from person to person and from show to show, based on your approach and your technology, but it can be super useful to make a checklist to ensure you stay on track.
Introduction: John Lacy and Sam Proof welcome viewers to their video and livestreaming show.Importance of a livestreaming checklist: Sam discusses the significance of having a checklist for a smooth streaming experience.Multiple hats of independent streamers: Sam highlights the various roles streamers must take on and the potential for overwhelm.Congrats to Sam on partner program: Michelle congratulates Sam on reaching the partner program and mentions CuteAvalanche, a platform with 24/7 kitten livestreams.Watch hours and content production: Sam shares CuteAvalanche's high watch hours despite producing around an hour and 10 minutes of content weekly.Fun show featured on Roy's YouTube channel: Roy mentions 030featuring the show on his YouTube channel, with CG joining and another LinkedIn guest welcomed.Use case of CuteAvalanche and achieving watch time: Michelle discusses CuteAvalanche's success through livestreaming and short videos, starting with Twitch and support from Insomnia Doodles.Importance of goals and customization: Consider goals, time, and energy invested, and customize actions for a better experience.Planning ahead and creating a run of show: Discusses the importance of creating a show document, defining topics, format, platforms, scheduling, and audience interaction.Sensibilities and time zones: Awareness of platform sensibilities and time zones, especially when scheduling guests.Utilizing scheduling tools: Using tools for time zone translation, providing invite links, and utilizing scheduling tools like Calendly or Google Calendar.Pre and post show prep: Emphasizes the importance of checklists for staying organized.Speaker's recommendations: Speaker mentions Calendly's effectiveness, the difference between live and pre-recorded video, and setting expectations with consistent scheduling.Titles and thumbnails: Investing in titles and thumbnails for successful streaming, using AnswerThePublic.com for topic ideas, and upcoming A/B testing for YouTube thumbnails.Tailoring titles and descriptions: Tailoring them to what people are searching for to maximize discoverability.Remember, folks, in the world of livestreaming, preparation is key, from checklists to scheduling tools and audience engagement. Let's dive into these topics and more on this week's episode of 'STREAM ON'!
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