Lead generation is not just about getting more names, emails, or phone numbers. It is about finding the right people, qualifying them properly, and turning attention into real revenue.

I’m Alex Shvarts, founder and CEO of FundKite, and in this episode of the Unbankable Podcast, I sit down with Brett Rosenblatt, founder and CEO of Biz Connect Ads, to break down what most business owners get wrong about lead generation.

Brett has generated millions of consumer leads across financial services and other industries, and in this conversation, we talk about what actually makes an ad campaign work, why cheap leads can become expensive fast, how Meta targeting has changed, and why the real failure often happens after the lead comes in.

We cover:
* why most businesses waste money on ads
* how to separate qualified leads from bad leads
* what business owners should know before hiring a lead generation agency
* why follow-up systems matter more than most people think
* how AI is changing marketing
* when to fire your marketing agency
* what entrepreneurs can learn from bad days, failed systems, and real business pressure

If you are a business owner trying to grow, this episode will help you understand the difference between spending money on ads and investing in a real lead generation system.

Drop a comment: what is your biggest challenge with getting quality leads?