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Welcome back to The Publicity Club Podcast! In this real, no-fluff episode, Lindsey is  pulling back the curtain on what really goes wrong when brands feel like they've been burned by publicists and what to look for when you’re ready to hire again.

We’re diving into:

• The difference between a strategist and a sender
• Why pay-per-placement is rarely the solution
• What results-based really means (and why you should be cautious with it)
• Why profitable positioning matters more than press alone
• How to properly vet a publicist without falling for the highlight reel
• The mindset shift you need before hiring PR — especially if you’ve been burned in the past
• A reminder that PR is partnership, not magic — and why that distinction matters for your brand

She also shares a story from one of our long-term clients who was featured in The New York Times — without any pre-existing media connection. Just strategy.

So if you’re on the fence about hiring a publicist  or have trust issues from past experiences —this one’s for you.

📌 Mentioned in this episode:

• Our 45-Day Publicity Trial
• Walker + Associates Media Group’s proven track record (Essence, CBS, Madame Noire, and more)