Logan Lyles, Evangelism & Content Marketing at Teamwork.com, focuses on brand awareness and demand generation rather than immediate demand capture, likening it to "trying to hug a stranger." His content team is testing paid ads to get their content in front of the right audience, engaging the 97% well before they’re ready to buy.

• About the Pioneer > 00:43
• Biggest Challenge > 02:39
• Looking Forward > 05:07
• 100 Pennies > 06:50
• Final Thoughts > 10:04

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