In this episode of Founders Future, with host Zach Young, we sit down with Charles Ifegwu, the founder and CEO of CONVERGENCE. Charles shares his journey from leading social and creator marketing for major studios like Fox, NBCUniversal, and Netflix to launching his own venture. He delves into the critical realizations that shaped CONVERGENCE: that creators now hold the largest sway in building audience loyalty, that they are the future of media and consumer brands, and that the next evolution of the economy will be creator-centric. CONVERGENCE was born to professionalize this space, acting as a management, media development, and venture studio to help creators turn their ambition into tangible impact.

Charles provides a masterclass on the shifting marketing landscape, explaining why legacy companies struggle to pivot and how the most successful strategies integrate creators into the core marketing plan rather than siloing them. He offers invaluable advice for aspiring creators, emphasizing the importance of building content around a unique niche or skill set to stand out in a crowded market. The conversation is a deep dive into the power of audience and attention, and how businesses and individuals can navigate the creator-driven economy of tomorrow.