In this episode of Don’t Just Talk, Say Something, Natasha Koifman and Taryn Fisher dive into the world of red carpets and the cultural power they hold — perfectly timed with the Toronto International Film Festival.

From their love of film festivals to the influence of celebrity dressing, Natasha and Taryn explore how red carpet moments shape fashion, beauty, and pop culture, while also driving consumer trends. They discuss the business side of these high-profile events, highlighting how carpets impact both global fashion houses and emerging designers, as well as the ripple effects across beauty, hospitality, and the local economy.

They also share personal experiences from years of working on red carpets, collaborating with celebrities, and creating authentic moments that resonate. Beyond the glamour, the red carpet represents influence, opportunity, and storytelling on a global scale — and during TIFF, Toronto truly becomes Hollywood North.

In this episode of Don’t Just Talk, Say Something, Natasha Koifman and Taryn Fisher get personal, asking each other the kinds of questions you may not know about someone — even if you’ve worked with them for years.

They share stories about their upbringings, both born outside of Canada, and how those early experiences shaped who they are today — personally, professionally, and as entrepreneurs. From navigating career challenges to leading teams, mentorship, and managing the delicate balance between business and home life, Natasha and Taryn open up about what work-life balance really looks like today.

The conversation touches on parenthood, leadership, and the most challenging moments in their careers, offering a rare glimpse into the experiences that brought them to where they are today. It’s a candid, thoughtful discussion about resilience, growth, and the lessons learned along the way.

In this episode of Don’t Just Talk, Say Something, Natasha Koifman and Taryn Fisher explore the difference between being an “influencer” and being influential — and why it’s important to define what those terms mean for your brand or client.

Drawing on their experiences working with creators, tastemakers, and industry leaders, Natasha and Taryn share insights into how brands can identify the right partners: those who align with their values, genuinely love the products they promote, and can build trust with their audiences. Because while reach matters, it’s most impactful when it connects organically with the right people.

The conversation also covers best practices for influencer partnerships, the importance of authenticity, and how to balance data-driven selection with human intuition. Whether it’s press trips, content collaborations, or choosing the right voices to represent a brand, Natasha and Taryn highlight why influence is about resonance and alignment — not just numbers.

This week on the podcast, Natasha Koifman and Taryn Fisher are joined by a very special guest: Natasha’s husband and NKPR Creative Director, Eric Hendrix. Together, they explore the meaning of authenticity — and the price we sometimes pay to truly live it.

Eric shares his perspective as a writer and journalist, and why staying authentic matters, especially when words can shape perceptions and narratives. In communications, marketers, and publicists alike, there’s a responsibility to remain true — both to ourselves and to the clients we represent.

We discuss why clarity is at the core of authenticity, the importance of knowing your non-negotiables, and how these values play a vital role in every area of life — from your career and personal relationships to your online brand.

Authenticity starts with self-awareness: understanding your values, your objectives, and your direction. Without that foundation, it’s hard to know what “authentic” truly means for you.

We’d love to hear from you: How do you stay true to your most authentic self?

In this episode of Don’t Just Talk, Say Something, hosts Natasha Koifman and Taryn Fisher explore the concept of love languages—not just in personal relationships, but in the workplace too.

From words of affirmation and quality time to acts of service, gifts, and beyond, they break down how these languages show up differently in our personal and professional lives. Natasha and Taryn share their own experiences and insights on how understanding what motivates people—from partners to clients to team members—can improve communication, strengthen relationships, and build better connections.

Tune in for a conversation that’s equal parts thoughtful and fun, and reflect on this for yourself: What’s your love language?

In this episode of Don’t Just Talk, Say Something, hosts Natasha Koifman and Taryn Fisher explore the power of public opinion and its growing impact on reputation. From social media and Reddit threads to news comments and online reviews, “real” voices are shaping narratives more than ever—often influencing how we perceive celebrity news, lawsuits, and scandals. Natasha and Taryn unpack where true influence lies, how these opinions can make or break a brand, and what this means for communications experts navigating today’s complex media landscape.

In this episode of Don’t Just Talk, Say Something, hosts Natasha Koifman and Taryn Fisher explore the world of branding—from celebrity ventures and global powerhouses to personal experiences with brands they've helped shape.

As seasoned communications professionals, they offer an insider perspective on what makes a brand resonate, the challenges of maintaining authenticity, and where some brands may be missing the mark. Whether you're a brand strategist, marketer, or simply brand-curious, this episode offers valuable insight (and a few strong opinions) on the power and pitfalls of branding today.

Listen now to hear their take on the campaigns that got it right—and those that could use a second draft.

Don’t Just Talk, Say Something – Season 3 Premiere The wait is over—Don’t Just Talk, Say Something is back with Season 3.

Nearly a decade after launching the podcast as an outlet for deeper, more meaningful conversations, host Natasha Koifman returns with a fresh energy and a new co-host: Taryn Fisher, Head of Communications at Estée Lauder Companies Canada. A longtime friend and collaborator, Taryn brings sharp insight, real talk, and over two decades of experience in PR, marketing, and entrepreneurship to the mic.

In this premiere episode, Natasha and Taryn reconnect and reflect on their shared journeys through the ever-evolving world of communications and culture. Together, they set the tone for a season filled with honest dialogue, expert perspective, and conversations that go beyond surface-level.

Tune in as they discuss everything from career pivots and brand storytelling to pop culture, relationships, and life lessons—and invite listeners into the kind of conversations that stay with you long after the episode ends.

New episodes drop every Monday on Spotify, Apple, and YouTube.

In the PR industry, we often work with other partners in parallel industries such as marketing, advertising and media buying. And while we at NKPR always play well in the sandbox, it helps when you’re working with someone who values strategy and thoughtfulness as much as we do. On today’s episode, Natasha is happy to welcome Kris Menon, Founder and President of Your Brand Integrated Marketing who works with brands including Audi, Warner Brothers, Tag and more. Kris and Natasha have worked collaboratively, both running their own agencies, for almost two decades and today on the podcast they talk why honesty and transparency is so important, how the path to success isn’t a straight line and what you don’t see behind the scenes working in PR. Natasha loves to hear from you! Follow and DM her @natashaNKPR and be sure to subscribe and leave a review and rating!

INK Entertainment is synonymous when it comes to Toronto’s restaurant, nightlife and hospitality scene. It’s President and Founder Charles Khabouth started the company 40 years ago and has built it up with dozens of restaurants including Amal, Byblos and Sofia, The stunning Bisha hotel and employing over 3000 staff! On this episode of the podcast Charles and Natasha discuss the importance of listening to your critics, constantly learning and focusing on your vision. Natasha loves to hear from you! Follow and DM her @natashaNKPR and be sure to subscribe and leave a review and rating!