In part one of my conversation with Yasmine Mustafa, the co-founder and CEO of ROAR for Good, she talked about the inspiration behind her company and their product, AlwaysOn, a wearable tracking device that enables hotel staff to alert security.   

In this second part of our conversation, Yasmine tells how she took that leap from having an idea to actually quitting her job and starting her own company—and she shares some important insights on how she continued to develop her client relationships in one of the most challenging markets in the past hundred years.