Send us Fan Mail

Launching a beverage brand in 2026? 🍹 Learn the do’s & don’ts, data, analytics, sales strategy, and real-time insights from industry experts. Build smarter, grow faster 🚀  @ThirstyThursdaysat3PMEST  

📊 Engaging Summary 
This panel breaks down the real answer behind launching a beverage brand today—and why most fail before they ever see growth.

🔥 Key Takeaways:
📉 Data over ego: Build for the market, not yourself
📊 Velocity wins: Sales per account beats distribution count
🧠 Know your “why” or your brand dies early
🌍 Start small, scale smart (1 market → proof → expand)
💰 Cash burn kills brands faster than competition
🧪 Test, learn, adjust in real time
🤝 Community + relationships = real growth
⚠️ Legal + compliance mistakes = expensive setbacks
👉 This isn’t theory. It’s real-world analytics + execution.

NOW ON YOUTUBE!!!  Thank you for Listening! Join us on Facebook, Instagram or Twitter!

Host Jessie Ott's Profile on LinkedIn