For many salespeople, the ability to quickly build rapport is something they either have, or don't. Because rapport is one of the most critical elements for establishing trust and driving engagement, every salesperson should be working on ways to increase their ability to build rapport, but there are few processes to do so. Until now. We sat down with Matt Lombardi, CEO of Share, to learn how he coaches his clients and salespeople through the rapport-building process. If you want to drive more conversations and shorten your sales cycle, you're going to love this week's Bulletproof Selling podcast!