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Don't Let Download Numbers Fool You...
For 15 years, I organized concerts.
Do you know how many drew over 250 attendees?
Just about 10%.
Even with a strong brand, if I announced a conference happening six months from now..
Selling 250 tickets wouldn't be easy—it takes time and consistent effort.
So when someone says, "My podcast only has 36 listeners this week," I respond:
"That's fantastic!”
You're outperforming my in-person real estate meetups, which typically have around 20 attendees.
In fact, you're reaching more people than most bands do at their live shows.
The Takeaway:
Value Every Listener: Each person tuning in is someone interested in what you have to say.
Growth Takes Time: Building a large audience doesn't happen overnight, whether it's a podcast, event, or concert.
Quality Over Quantity: An engaged audience of 36 can be more impactful than a disengaged crowd of hundreds.
Don't underestimate the influence you have, no matter the size of your audience. Keep pushing forward, and remember that every big success story started somewhere small.
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By Spencer Carpenter / Outlier AudioFor 15 years, I organized concerts.
Do you know how many drew over 250 attendees?
Just about 10%.
Even with a strong brand, if I announced a conference happening six months from now..
Selling 250 tickets wouldn't be easy—it takes time and consistent effort.
So when someone says, "My podcast only has 36 listeners this week," I respond:
"That's fantastic!”
You're outperforming my in-person real estate meetups, which typically have around 20 attendees.
In fact, you're reaching more people than most bands do at their live shows.
The Takeaway:
Value Every Listener: Each person tuning in is someone interested in what you have to say.
Growth Takes Time: Building a large audience doesn't happen overnight, whether it's a podcast, event, or concert.
Quality Over Quantity: An engaged audience of 36 can be more impactful than a disengaged crowd of hundreds.
Don't underestimate the influence you have, no matter the size of your audience. Keep pushing forward, and remember that every big success story started somewhere small.