Baylor University Business Review

Don't Let Dysfunctional Fans Ruin Your Super Bowl Party


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Dr. Kirk Wakefield, chair of the Marketing department and head of the Sports Sponsorship & Sales degree program at Baylor University's Hankamer School of Business, says people should be mindful about who they invite to their upcoming Super Bowl parties. Without precaution, a few dysfunctional fans can easily ruin the event.
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Baylor University Business ReviewBy Baylor University, Hankamer School of Business

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