Most mid-market CEOs believe they’re building valuable businesses, but when private equity shows up, they quickly discover how much value they’ve left on the table. In this episode, we break down the critical difference between two types of leaders: those who manage for performance, and those who architect for enterprise value. Using a simple example of two identical $5M EBITDA businesses with dramatically different outcomes, the conversation reveals why valuation multiples (not just growth) determine real wealth creation.

The episode explores the shift from being a “taker” to a “maker”, from reacting to deals on the back foot to proactively engineering a business that commands premium valuations. From leadership dependency and customer concentration to scalable models, defensible advantages, and buyer-specific value drivers, this is a deep dive into how sophisticated investors think and how leaders can stay ahead of them. Because if you’re not actively building for value, someone else will.

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Hosted by seasoned strategy consultants Matt Tice and Rondo Moses, with a combined 50 years of experience, this podcast will challenge you to transcend the status quo and reshape how you think about and approach competing in the business marketplace.  Learn more at www.insurgencegroup.com. 

Subscribe to “The Insurgent Mindset” on Apple Podcasts, Spotify Podcasts or Youtube, and visit us as www.insurgencegroup.com to learn more. 

Have questions or topics you’d like us to cover in a future episode? Email us at [email protected].

This podcast is hosted by Matt Tice & Rondo Moses

Produced by Faith Moavenzadeh

Original Music by Caius Tice