This week on Huddle Up with Mark The Fund Coach, we’re tackling one of the biggest blind spots in fundraising: assuming a donor’s past gifts tell the whole story. Too often, nonprofit leaders read giving history like a price tag — when in reality, those gifts were made without the benefit of a personal relationship. In this episode, I’ll show you why those numbers only scratch the surface of a donor’s potential, how trust and vision transform transactional givers into true partners, and how to use donor data as a launchpad for deeper connection.