One of the single biggest challenges that I see small business owners facing when it comes to publishing thought-leadership content is fear.

Fear of saying the wrong thing
Fear of being judged by your contemporaries
Fear of seeming to be unprofessional
Fear of looking like a shameless self-promoter
Fear of ‘annoying’ people by showing up in people’s feed too often
Fear of creating too much work for yourself by positioning yourself as the key person in your business
Fear of no-one responding to your content

I see you and I get it. However, there are things that we can do to ensure that your greatest fears about getting yourself out there on the public stage that is social media, are not realised.

In this episode, I address all of the above fears and how you can overcome these with a switch of mindset, a reality check or actions that will ensure your content marketing only helps to position your business and your personal brand in a positive light.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

 

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