You read the title. Do NOT listen to this episode.

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Michelle dives into the psychological aspects of marketing and how negative hooks can be used effectively to grab your audience's attention. She not only discusses the science behind why our brains are drawn to negative statements but also warns of the pitfalls when using this tactic indiscriminately, especially on platforms like TikTok and Instagram.

The FREE Ideal Buyer Exercise is here: https://michellerundio.ck.page/0347a1eae8

https://stan.store/bosswifemom

For more from Michelle, visit www.hustleandclimb.com.