I struggle with this the most currently in my business. The work when I have it is the easy part. It the time I have to spend on things that don't pay that gets me.
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I either need to keep my skills as a welder brushed up and on point OR I need to be networking and making connects to get more work in the door. One keeps the work you get and the other brings in new work.
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I can't really say which is more important at this time so I'm focused on getting better at juggling both!